By Alex Curry
As advisors, developing an honest rental projection for our Realtor Partners is our first
priority. And as a company, 360 Blue is more than capable of providing a rental projection.
It comes down to data.
360 Blue is in a unique position, as we have the largest set of comparable properties along
the Emerald Coast in our portfolio. We also have access to all the critical revenue data for
these homes—and it’s exclusive to us. Revenue data, of course, is the basis on which all
legitimate rental projections are developed.
Let’s take a quick look at how one is arrived at:
When developing a projection, we always incorporate revenue metrics from a minimum of three comparable properties. The greater the similarity between these homes, the better. Similarity offers more meaningful data, which in turn makes for a more accurate projection.
The most meaningful metrics include the true rental rate of the property, how the home is
currently pacing compared to the Same Time Last Year (STLY), and of course Occupancy,
Average Daily Rate (ADR), RevPAR. Also, key are the property’s average booking window
and owner usage.
360 Blue has access to all such data points on over 700 homes here on the Emerald Coast. Simply put, we have higher-quality data than anyone else—and more of it. In other words, we’re not guessing when it comes to rental projections.
And we have the track record to back it up. We recently evaluated all new homes that came
onboard last year and what they earned in Gross Annual Revenue (GAR) relative to what
we initially projected them at. The results were remarkable. 90% of these homes were
within our projected range and 85% met or exceeded the expected amount.
The bottom line: You can trust that we are not a company that will just throw a high
number on a piece of paper to land a contract—only to disappoint our realtor partners and
their clients down the road.
Accurate and honest rental projections are part our commitment to ensure your clients
always remain YOUR clients.
Alex Curry is director of Business Development for 360 Blue, the largest real estate property Management Company serving the Emerald Coast. For more information, please call 850-830-9416, email alex@360blue.com or visit www.360blue.com.
