Thinking of Selling Your Home?

979 Sandgrass Exterior

10 marketing strategies the John Martin Group does to achieve the highest price in the shortest time.

John MartinBy John H. Martin of the John Martin Group

1. Professional Home Staging: We invest in professional home staging to present the property in the best possible light. Staged homes tend to sell faster and for higher prices as they help buyers envision themselves living in the space.

2. High-Quality Photography and Virtual Tours: We capture the essence of the home with high-quality, professional photographs and immersive virtual tours. This allows potential buyers to explore the property online and increases interest before they even visit in person.

3. Targeted Online Advertising: Our team utilizes targeted online advertising on platforms such as Facebook, Instagram, and Google Ads to reach potential buyers directly. We tailor your ads based on demographics, interests, and location to maximize exposure to the right audience.

4. Host Exclusive Open Houses and Events: We organize exclusive open houses and events for potential buyers, real estate agents, and local influencers.

5. Highlight Unique Features: We identify and highlight the unique features of the home, such as architectural details, stunning views, or eco-friendly upgrades. Emphasizing these aspects can set the property apart from others on the market and attract discerning buyers.

6. Utilize Influencer Marketing: Our team partners with local influencers, bloggers and other experts to promote the property through their social media channels or blogs. Their endorsement can add credibility and reach a wider audience.

7. Create Compelling Video Content: We produce engaging video content showcasing the property, neighborhood amenities, and lifestyle. Video tours, testimonials from happy residents, and neighborhood highlights can help potential buyers connect emotionally with the home.

8. Network with Local Real Estate Agents: We are always building relationships with local real estate agents and are highly resourceful in getting agents to view your property.

9. Utilize Drone Photography for Aerial Views: Our team incorporates drone photography to capture stunning aerial views of the property and surrounding area. This can showcase the home’s location, the proximity to amenities, and highlight unique selling points.

10. Offer Flexible Viewing Options: We accommodate potential buyers with flexible viewing options such as virtual tours, 3D walkthroughs, and private showings outside of traditional hours. Making it convenient for buyers to view the property can lead to quicker sales and higher offers.

We are also highly resourceful working with vacation renters and their agencies to get qualified buyers in your property. This is highly important to selling your property in peak rental months.

By implementing these strategies, we can effectively market your home to attract qualified buyers, generate interest, and ultimately sell for the highest price possible in the least amount of time with minimal hassle.

John Martin is a top-selling real estate agent and his team covers South Walton, 30A and the Emerald Coast. His mission is to listen to clients and help to achieve their goals. Contact John to schedule a home marketing consultation.

Contact John Martin, Realtor, EXP Realty, at 850-714-3731 or email: